IT Lab is not a traditional research firm. Embedded within UEH University, we are a joint intelligence platform connecting companies directly to 30,000+ active consumers.
Traditional research companies deliver reports from a distance. IT Lab delivers insight from within.
| Established Research Firms | IT Lab @ UEH |
| Desk research from secondary sources | Live primary data from 30,000+ students |
| Periodic reports on fixed schedule | Real-time focus groups & SNS trend tracking |
The UEH Advantage: Rooted in Ho Chi Minh City University of Economics.
Live Data: We conduct offline focus groups and rapid surveys.
Co-Creation: Industry–Academy collaboration engine.
Live consumer panel
THE World Ranking
Institutional heritage